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Federation Wins Jay’s Valet March Madness Competition

Doug Seserman, Jay Mills, Blake Berman
Jay’s Valet announced that Allied Jewish Federation of Colorado (Federation) is the winner of their first annual March Madness Kindness Competition. The Jay’s Valet team randomly selected 64 nonprofit organizations who have positively impacted not only Jay’s Valet, but also the community at large. Each organization was pulled out of a hat and randomly assigned them to a team within the NCAA March Madness lineup. After each game, an organization was eliminated from the bracket, inevitably leaving only two teams and two non-profits to “battle it out” in the final game. The organization attached to the National Championship Winning Team at the end of the NCAA Tournament was named the winner and received a donation of $1,000 from Jay’s Valet Parking, Luxury Transportation and Pedicab Services.

It struck me very early in the morning of the first game. I knew this would be a fun way to impact our community and thank the non-profits who work so hard to impact our community,” said Jay Mills, owner of Jay’s Valet. “Our Jay’s Valet team worked overtime to put together promotional materials and to launch the competition in time for the first game to begin.”

Print“What a unique and exciting way for Jay’s Valet to give back to the community,” said Doug Seserman, president and CEO of Federation. “It was fun to root for Louisville and know that we could make an impact on Jewish Colorado with the prize. Creative tzedakah is always inspiring.”

Not only did the winning team benefit from the fun. Jay’s Valet also distributed scratch-off tickets to all of the runner-up. The scratch-off ticket amount coincided (as best they could) with the round of the tournament where the organization was eliminated. The goal was to give each organization a second chance to win a donation. The Championship game was between Allied Jewish Federation of Colorado, partnered with the Louisville Cardinals versus The National Kidney Foundation Serving Colorado, Montana, and Wyoming, partnered with the Michigan Wolverines. The final score was 82-76, with Louisville taking the National Championship and Federation winning the grand prize.

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About Allied Jewish Federation of Colorado

Founded in 1946, the Allied Jewish Federation of Colorado’s mission is to build and sustain Jewish life in Colorado, Israel and around the world.  As a proud member of the Jewish Federations of North America, which is among the top ten charities in North America, Federation raises and allocates funds to a wide variety of partner agencies and organizations in Colorado, Israel and in more than 60 countries worldwide.  Last year, Federation’s annual campaign raised $10.1 million.  Federation’s endowment arm, the Jewish Community Foundation, houses more than $40 million in long term assets for individuals, agencies and synagogues in the community.  For more information, visit us at

About Jay’s Valet

Jay’s Valet is devoted to giving back to the community and helping those in need. As the premiere valet parking company for charity events, private parties and commercial accounts in Colorado, Oklahoma, Florida and Kansas since 1985, their unmatched expertise extends their services to non-profits and foundations that truly make a difference within the community. Jay’s Valet is continuously striving to give back to the community with financial contributions, employee donations and time, reaching nearly $150,000 in financial donations in 2012. For more information, visit Jay’s Valet at

About Talia Haykin

Talia Haykin is the Marketing Senior Manager for Allied Jewish Federation of Colorado. Additionally, she blogs at and See her ROI profile at

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