Wanted: Jewish Beer Stories

This year, Shmaltz Brewing Co., of San Francisco, California, turns 13.  Jeremy Cowan, founder and proprietor, is writing a small business memoir about the past 13 years of Shmaltz Brewing Company, entitled “Craft Beer Bar Mitzvah.”

With the help of his close friend and pro journalist James Sullivan, he’s about done with the tale itself.  In good do-it-yourself craft beer style they are self-publishing the book and launching it at the Great American Beer Festival here in Denver during the opening Thursday session, September 23, 2010.

Jeremy writes:

But to finish the saga, I NEED YOUR HELP.

Anyone who might have a story about Shmaltz Brewing, HE’BREW Beer, Coney Island Craft Lagers…about beer and Jews, Sideshow Freaks, the Torah, the Warriors….somehow connected in any profound, frivolous, ridiculous, hilarious, meaningful, insightful way —

I want your input!

Much like we try to do in our events and marketing, I love to include anyone else from the Shmaltz Tribe and the beer world who cares to join. The core shtick is certainly about Shmaltz Brewing, but as we all know none of us would be able to accomplish what we do without the wider community of supporters.

So please send a note to us below about anything you think fun and relevant: your first Shmaltz sighting, HE’BREW at a Bat Mitzvah in your life, the Chanukah gift that got your brother-in-law locked up, the misguided attempt to prove the Human Blockhead is just a trick…or any of so many times we’ve crossed paths in oh so many ways.

I would love to include many in the book and many more on the website so keep them coming and send photos, video and anything else you would be willing to add to the Craft Beer Bar Mitzvah celebration.

Details on buying the book and the sure-to-be-thrown-together-wandering-HE’BREW book tour will come out later this summer.

OK.  L’Chaim for now and thanks for anything you can send our direction as soon as possible,


If you have any good stories involving Jews, beer, and maybe even HE’BREW Genesis Ale or Messiah Bold,  please submit right away to craftbeerbarmitzvah@shmaltzbrewing.com.  And you can find more information about the book and the beer at Craft Beer Bar Mitzvah.

About Staff

They call me "NewsHound IV," because I'm a clever Finnegan, sniffing out stories all over the Boulder area. I love Jewish holidays because the food is GREAT, especially the brisket. Well all the food. I was a rescue pup and glad to be on the scent!

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