Purim is fast approaching and of course, two of the important aspects of the holiday involve wine – “drink until you can’t tell Mordechai from Haman” – and giving charity to the poor. If you are thinking of meaningful ways to fulfill the mitzvah to give charity to the poor, here’s a novel idea that connects Israel, wine and charity.
This year, you can plant a grapevine in an Israeli winery, and at the same time, donate to an Israeli charity that helps the poor! This is exactly what you can do through Wine on the Vine, an organization that allows you to virtually plant a grapevine in a top Israeli winery and donate to charity at the same time. ($18/ vine with the majority going to charity.)
It’s simple: choose your winery, choose your cause, plant a grapevine in Israel. Wine on the Vine has recently partnered with Leket Israel, which collects surplus food that would have otherwise been destroyed and distributes it to over 175,000 needy Israelis each week. Leket is one of currently 14 Israeli charitable partners, and there are nine Israeli wineries to choose from.
So in honor of Purim, help grow Israel’s wine industry and fulfill the mitzvah of giving to the poor by planting grapevines and supporting Leket.
About Wine on the Vine
WOTV is brought to you by The Israel Innovation Fund. We are a registered 501(c)(3) charity dedicated to exporting Israel’s cultural successes and rebooting the non-profit industry. All contributions are tax-deductible for US taxpayers.