JEWISHcolorado and Aspen Valley UJA Establish Strategic Alliance Partnership

JEWISHcolorado logoDENVER, Colorado – (January 27, 2015)— JEWISHcolorado, formerly known as Allied Jewish Federation of Colorado, has formalized a Strategic Alliance partnership with United Jewish Appeal Aspen Valley (UJA), seeking to leverage the strengths of both organizations in order to better serve the Colorado Jewish community. This is the second Strategic Alliance for JEWISHcolorado; the first was launched in June 2013 with the Colorado Agency for Jewish Education (CAJE).

Melinda Goldrich

As part of a five-year agreement effective February 1, 2015, JEWISHcolorado will provide campaign management as well as event, marketing, and back office support for UJA’s Annual Campaign.  JEWISHcolorado will also work closely with UJA volunteer leadership to identify new funding and engagement opportunities for the Aspen Valley Jewish community.

UJA is very excited to partner with JEWISHcolorado,” said Melinda Goldrich, President of the UJA Board of Directors. “We now proudly acknowledge that we are ‘Powered by JEWISHcolorado’ and that our mutual efforts will help ensure a strong sense of collective responsibility throughout Colorado’s Jewish community.”

Richie Pearlstone

Richie Pearlstone, who has served on the UJA Board of Directors for many years, said:

This is a historic time for UJA and for JEWISHcolorado. With this alliance, we will create a more united Jewish community throughout Colorado, while saving on administrative costs.  This will enable us to focus on more important causes both locally and globally.”

“This alliance with UJA is another positive step in our goal to collaborate with Jewish organizations across the state,” said Doug Seserman, President & CEO of JEWISHcolorado.  “We applaud UJA’s leadership in recognizing this opportunity, and we look forward to maximizing our partnership in the years to come.”

Amy Toltz-Miller, Chair of JEWISHcolorado’s Board of Directors, added:

Our ultimate vision is for Colorado is to be known around the world as a great place to live, work, play, and be Jewish.  Our ability to work more efficiently to deliver the programs and services that are so critical in our community will help us reach this goal.”

JEWISHcolorado seeks strategic alliances with a select number of partner organizations to improve the effectiveness, efficiency, and sustainability of each organization.  JEWISHcolorado hopes to create partnerships with six to eight organizations over the next five to 10 years.

About UJA

United Jewish Appeal Aspen Valley (UJA) secures and enriches a bright Jewish future in the Roaring Fork Valley, Israel, and around the world. Their work is informed and inspired by a commitment to the values of Chesed (caring and compassion), Torah (Jewish learning), Tikkun Olam (repair the world), Tzedakah (social justice), and Klal Yisrael (coming together).

UJA currently supports three Hebrew schools in the Roaring Fork Valley and funds scholarships for kids to attend Jewish summer camp.  They provide free books and music to children through the PJ Library program and they support Golshim L’Chaim, a program which helps to rehabilitate and empower injured Israeli soldiers through skiing and snowboarding.  UJA is also committed to supporting Israel and other partner organizations working overseas.

About JEWISHcolorado

Founded in 1946, JEWISHcolorado, formerly known as Allied Jewish Federation of Colorado, is the umbrella community organization inspired by the collective responsibility to build and sustain Jewish life in Colorado, Israel, and around the world.  Its mission is to secure, steward, and share philanthropic and human resources in support of vibrant Jewish life as well as to mobilize the community in times of need.  JEWISHcolorado is a proud member of the Jewish Federations of North America, which is among the top ten charities on the continent. JEWISHcolorado raises and distributes funds in support of a wide variety of programs and partner organizations both locally and globally.  Last year, JEWISHcolorado’s Annual Campaign raised $10.7 million and the Endowment and Planned Giving arm houses more than $55 million in long term assets for individuals, agencies and synagogues in the community.  For more information, visit

About Joseph Dubroff

Joseph Dubroff is the Director for External Affairs for JEWISHcolorado. JEWISHcolorado provides a pathway for Coloradans to connect with their Jewish identity and values. We offer diverse, creative and inviting opportunities to embrace all Jews at every age and stage in life. Since 1946, JEWISHcolorado has offered programs and services to unite with the people of Israel and ensure a thriving and lasting Jewish community in Colorado. For more information, visit

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