On Sunday, October 14th, the Boulder JCC is kicking off the “Kids Campaign” division of the Cornerstone Capital Campaign with a unique “Day of Building” event. Kids of all ages (0-17) will learn about building….building a legacy of tzedakah, building community, building with LEGO®, and building the new Boulder JCC!

This is a free event, which will be held at the Boulder JCC from 1:00 pm – 4:00 pm.  Beth Margolis, event committee chair, stated:

It’s going to be a great afternoon! Families will learn how to build the Jewish value of tzedakah into their lives while building momentum for the creation of the new Boulder JCC. By participating in the Kids Campaign, tomorrow’s future leaders will get their name permanently inscribed on the ‘Kids Campaign Donor Wall’ in the new Boulder JCC building.”

The Kids Campaign was created to give young people in the Boulder County Jewish community a chance to help build the new Boulder JCC. “It will be so amazing for our kids to enter the new Boulder JCC in a couple of years and see their names on the Kids Campaign Donor Wall. It’s a really powerful message for our children to be able to see, touch and experience something that they helped build.” said Margolis.

In addition to the emphasis on tzedakah, event participants will be able to build with over 200,000 LEGO® blocks provided by Play-Well TEKnologies. A separate Duplo play area will be available for younger children as well as a “Tzedakah Reading Corner” to entice children to learn about Jewish giving. Glacier Homemade Ice Cream & Gelato is donating ice cream for a Build-Your-Own-Sundae bar.

This is a great opportunity for families to learn the importance of tzedakah and have some fun at the same time,” said Paula Pollachek, a member of the Kids Campaign committee. “My boys are excited to find out how they can help build the new Boulder JCC building.”

Also being rolled out as part of this campaign is the “4^th Night for Philanthropy” initiative. Through this, families will be encouraged to give, rather than receive, gifts on the fourth night of Hanukkah each year. The idea is to redirect the money spent on gifts that night to a charitable endeavor in the Jewish community.  “This will give families with children of all ages a very interesting discussion topic at the dinner table that evening,” said Jonathan Lev, Boulder JCC Executive Director. “I encourage the entire community to go forth and embrace this new tradition.”

The Kids Campaign will run from October 14 to December 31, 2012. As an added bonus, the Sturm Family Foundation (with the participation of ANB Bank) has generously offered to match all pledges made to the Cornerstone Capital Campaign before December 31, 2012, dollar for dollar, up to $500,000.

Families can attend the “Day of Building” event for free, but pre-registration is required. Click here to Register.