Shmaltz Brewing Company, handcrafters of the new Coney Island Craft Lagers® and HE’BREW: The Chosen Beer®, is excited to announce the official launch of proprietor Jeremy Cowan’s debut book, Craft Beer Bar Mitzvah, at the Great American Beer Festival (GABF) in Denver, Colorado this week. Shmaltz kicks off GABF with a special beer dinner and book launch event on Tuesday, September 14 at Choice City Butcher & Deli (104 West Olive St., Ft. Collins, CO, 6:30 pm, $45). The following night, on Wednesday, September 15 at Falling Rock Tap House (1919 Blake Street, Denver, CO, 9:30 pm, no cover, cash bar), join Jeremy Cowan for a book reading and tasting an array of rare and vintage Shmaltz beers! Lastly, Jeremy will hold a book signing at the GABF bookstore on Thursday, September 16 from 6:30 pm – 7:30 pm. Stop on by!
Beer Dinner and Book Launch
Tuesday, September 14, 2010
Choice City Butcher & Deli, 104 West Olive St., Ft. Collins, Co
6:30 pm – Meet & Greet with Jeremy Cowan
7:00 pm – Beer Dinner
$45.00 + tax and tip
Shmaltz Brewing Company is kicking off the Great American Beer Festival with all the chutzpah that you’ve come to expect. Join the crew at Ft. Collins’ premier meat exaltation location/craft beer bar, Choice City Butcher and Deli. At 6:30, spend a little time with Jeremy Cowan, the owner and proprietor of Shmaltz Brewing then, at 7:00, sit down for a very special beer pairing dinner. Jeremy will also be launching his new book: Craft Beer Bar Mitzvah: How it took 13 years, Extreme Jewish Brewing, and Circus Sideshow Freaks to make Shmaltz Brewing Company an International Success.
- Reuben Style Stuffed Cabbage, paired with RIPA on RYE® (Rye-Based Double IPA aged in Sazerac Rye Whiskey barrels)
- Hummus with veggies and assorted dipping sides, paired with Albino Python® (America’s only Wheat-Based Lager, brewed with Sweet Orange Peel, Crushed Fennel Seed, and Ginger)
- Cous Cous with Artichoke Hearts and Kosher Meat (TBD…but something awesome), paired with Jewbelation 13 Bar Mitzvah®
- Dolmas (Grape Leaves) Stuffed with Pine Nuts, Tomato, Onion, Parsley and Rice, paired with Rejewvenator: Year of the Concord Grape® (Half Doppelbock, Half Belgian-style Dubbel, brewed with 100% Organic Concord Grape Juice)
Book Launch and Rare Beer Tasting
Wednesday, September 15, 2010 – 9:30 pm
Falling Rock Tap House, 1919 Blake St., Denver, CO (Downstairs)
No Cover / Cash Bar
A most gracious host, Falling Rock Tap House will once again be featuring Shmaltz Brewing Company in its Great American Beer Festival celebrations. Upstairs, you’ll be able to enjoy a variety of rare and delicious Shmaltz Beers, including Luna Lager(TM), RIPA on RYE®, and Jewbelation Bar Mitzvah® (due to the absurd amount of beers that Falling Rock will be pouring, we can’t guarantee which beers will go on or specifically when). Downstairs, join Jeremy Cowan for a special tasting of rare and vintage Shmaltz beers along with the launch of his new book: Craft Beer Bar Mitzvah: How it took 13 years, Extreme Jewish Brewing, and Circus Sideshow Freaks to make Shmaltz Brewing Company an International Success.
Included in the tasting:
- Vertical Jewbelation® – HE’BREW Re-Brewed to their original recipes, try Jewbelations 8 through 13
- Horizontal Rejewvenator – Year of the Fig® (2008), Year of the Date® (2009), Year of the Concord Grape® (2010)
- Also Genesis 10:10® (2006) – 10% abv. and Origin Pomegranate Strong Ale®
- Potentially More…
Thursday, September 16, 2010
Great American Beer Festival Bookstore, Colorado Convention Center, Denver, CO
6:30 pm – 7:30 pm
Who says Jews don’t drink beer? What started as a tongue-in-cheek social experiment has become an all-consuming passion for Jeremy Cowan, founder, tastemaker, and proselytizer-in-chief of Shmaltz Brewing Company and its radical lines of HE’BREW, The Chosen Beer®, and Coney Island Craft Lagers®. Cowan’s debut book, Craft Beer Bar Mitzvah, is a “tell-all” small business memoir tracking his epic 13-year saga of brewing up delicious beer and delicious shtick. Come meet with Cowan and grab a copy of Craft Beer Bar Mitzvah!