Jeff Finkelstein is the founder of Boulder-based, Customer Paradigm, an interactive marketing firm that has helped clients including Xcel Energy, 3M, Level 3, BP achieve top rankings through search engine optimization and web marketing. Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites and get found. Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each week through Customer Paradigm's eLearning Series newsletter. Finkelstein also helps his wife, Rabbi Jamie Korngold, run the Adventure Rabbi program. Through search engine optimization, reporters from Good Morning America, The Wall Street Journal, USA Today, CBS News and Ski Magazine found out about the organization and ran articles and TV segments. This intense media interest sparked a book offer from Doubleday Religion, who published Rabbi Korngold's best-selling book, God in the Wilderness, in April 2008. Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award.