Ogen Launches Israeli Purim Campaign to Boost Reservist-Owned Small Businesses – You Can Help

Initiative supports Israeli small businesses impacted by military service, helping reservists rebuild economic stability as they return home 

Jerusalem, Israel – February 23, 2026 – Ogen, Israel’s leading nonprofit social lender, has launched a Purim gift box campaign featuring products exclusively from reservist-owned small businesses, offering consumers a meaningful way to support those who have served on the front lines while helping restore their livelihoods. 

The curated Purim boxes include goods from businesses operated by male and female reservists across Israel, many of whom have faced severe financial strain during extended military service. While a portion of the proceeds supports Ogen’s continued work strengthening Israel’s social economy, the primary purpose of the initiative is to provide direct economic support to reservists whose businesses have struggled with disrupted operations, cash flow challenges, and long-term instability. 

Sagi Balasha, CEO of Ogen, said: “Small businesses form approximately 97% of Israel’s economic foundation, making their recovery essential not only for individual business owners, but for the country’s broader economic resilience. By purchasing the Purim gift boxes, individuals and organizations can play a direct role in helping reservists stabilize and rebuild their businesses during this critical transition period.” 

For many reservists, returning from the battlefield has meant confronting the reality that while they were protecting their country, their businesses at home were left vulnerable. These challenges have been particularly acute in sectors such as agriculture, where some reservists have seen crops destroyed and years of anticipated revenue lost. 

Ogen has worked closely with these business owners, providing financial support and resources designed to help them navigate the economic consequences of extended reserve duty. The Purim campaign builds on these efforts by increasing visibility and generating new revenue opportunities, helping transform recovery into long-term sustainability. 

The Ogen Purim gift boxes are available for purchase online with free shipping, and can be sent across Israel and internationally, whether as a gift to friends or family, or as mishloach manot to reservist families. Reservist business owners featured in the campaign are also available for media interviews to share their personal stories of service, sacrifice, and rebuilding. 

For more information or to purchase a gift box, visit: https://esek.biz/products/ogen