New immigrants shine at the 48-hour hackathon, producing machine learning software for store owners to improve customer experience and a risk assessment program for police vehicles, among other innovative technologies.
Jerusalem, December 8, 2021 — A team of three Jerusalem College of Technology (JCT) students, two of which are from France and Brazil, took home first place last week at the 6th annual Jerusalem College of Technology (JCT) Great Minds Hackathon when they developed an advanced software to better locate equipment.
Many organizations and companies have important machinery that moves regularly from different locations without documentation. In such cases, the ability to locate the equipment on a regular basis is often required, but since many are in a closed structure, standard GPS cannot be used as it is not accurate enough within buildings.
Wi-Find, the winning team of Yosef Mizrahi (Brazil), Ariel Szmerla (France) and Amitai Salomon (Israel), developed an easy-to-use solution using inexpensive components that can pick up data from the signals around it. They developed a way to process the information and map out the exact location of the object. There are endless uses for this technology, especially in places with lifesaving and/or expensive mobile equipment, such as hospitals, construction sites and more.
Based on the technology, one can also build a model ahead of time to best position mobile equipment in order to minimize the time employees waste searching for a necessary machine. In a hospital, for example, with this technology, one would know exactly where mobile lifesaving equipment is at any given moment, and a model could additionally be built on where to best position the equipment in the first place. In addition to the medical realm, other industries could maximize employees’ time through efficient management and locating equipment, such as industrial equipment and supermarket carts, more accurately locating people by using their smartphones, and more.
Orlee Guttman, co-founder of the LevTech Entrepreneurship Center at JCT that organized the hackathon, was thrilled with the results. “All of the students that participated in the hackathon were amazing and showed tremendous effort and creativity. They learned new technologies in a matter of hours and then created new products using them. As we’ve seen in past years, their innovation and drive continues after the hackathon as well, as they work to bring these products to market, improve consumer experience and business efficiency, and often help save lives at the same time.”
Over 100 Orthodox and Ultra-Orthodox Jerusalem College of Technology Israeli and international students took part in the hackathon, working on challenges presented by the likes of Intel, Rafael Advanced Defense Systems, Medtronic, SpotReality, Toldot Yisrael, and the Israeli Police.
ShopperTrack, a team of JCT students all of whom are new immigrants from France, took home the second place prize at the hackathon when they developed software based on the concepts of machine learning and image processing, which aims to improve consumer experience in stores by analyzing the activity of consumers as they move through the store, using the stores own cameras. Raphael Haehnel, Hillel Saal, Yehochoua Lalou and Chmouel HaïIllouz created software that detects people in stores and establishes a map informing retailers of where consumers are, where they tend to congregate, what their preferred route is and what products they are interested in. From all this data, the software can easily determine which products are in the wrong place, where to place new products or advertising, or even try new shelf configurations and analyze customer reaction. This software is applicable to multiple industries, including retail, hospitals, tourism, construction sites, and more.
“There is a trend of more and more people shopping online nowadays, so we wanted to work on something to help store owners with their livelihoods and keep consumers inside physical stores,” said Saal, a software engineering student. “We also wanted to learn new skills through this challenge. This project involves machine learning and computer vision, which are things we never did before, so it’s been really great. It is also an opportunity for us to build something with a company that might eventually be able to sell the product.”
In third place was Yosef “JJ” Maryles, originally from New York, and his team – Malachi Mahpod, Achiya Danziger, Nerya Naiman, Noam Shveber – who devised a program providing risk assessment of certain locations to police officers. The program, “C.O.P.,” allows Israel Police to optimize the location of police units within a particular city according to the amount of crime per day, time and severity of cases in that location.
The hackathon is run by the LevTech Entrepreneurship Center of JCT, which also includes a pre-accelerator program to help students turn their ideas into products and start-ups. The winners were selected by a panel of nine judges from successful Israeli and international companies.
“Usually it takes about a week for participants to create working demos at a hackathon. To see the level of demos these students built in just 48 hours, and the creativity and innovation that went along with it, was really quite unique,” said Dr. Tomer Simon, chief scientist at Microsoft Israel R&D Center and a judge at the hackathon. “The energy of the students was amazing, and it was very nice to see the challenge-oriented format that connected the students to companies which helps prepare them for real challenges in the business world. Overall, the level of implementation and self learning was tremendous and the hunger for the students to push themselves was evident.”