Troy, NY — Tuesday, December 17, 2019— Shmaltz Brewing Company officially turns 23 this Chanukah season as the largest, the smallest, the most award-winning, and astonishingly still the only Jewish celebration beer company in the country. For the second year in a row, the Upstate New York brewery releases for the holiday season a brand new recipe for their official Chanukah beer that’s nationally available now in 12 oz. can 4-packs. Chanukah, Hanukkah: Pass The Beer® is a Dark Ale brewed with Chocolate (8% ABV, 8 Malts, 8 Hops) that celebrates the eight nights of Hanukkah (December 22 – 30, 2019).
Shmaltz Brewing beers are available throughout New York City from distributors Gasko & Meyer and S.K.I. Beer, and nationally by Artisanal Imports and a network of Chosen Beer distributors featured on shmaltzbrewing.com.
Please see the beer descriptions for Shmaltz’s new lineup of winter beers now available across the country:
NOW AVAILABLE AT HAZEL’S BEVERAGE WORLD, BOULDER:
Chanukah, Hanukkah: Pass The Beer®
Candles won’t be the only thing getting lit this year, with this chocolate bomb rounded out by a heady, earthy hop profile and vanilla notes. A triple brown ale, this Chanukah strong ale beautifully balances complex caramel roasted malts with a citrusy puckering all tied together for the perfect before or after dinner beer. No matter how you spell Chanukah, imbibers will be holding the official chosen beer for this holiday season.
“You don’t have to celebrate Hanukkah to enjoy it.
Anyone would appreciate this strong ale.” -USA Today
“This is perfect right now, as friends and families everywhere gear up for the eight nights of the holiday.
With potato latkes or brisket, it’s a winner.” -Drink Me
“For Shmaltz Brewing… the formula for success has always included a sharp knack for clever, satirical schtick…part of a wordplay tradition that highlights the brewery’s Jewish-and-laughing-about-it cultural roots.” -Marin Independent Journal
Hop Momma IPA®
A hazy and juicy New England-style IPA brewed with peach, apricot and a hint of habanero. Hop Momma IPA® won a Gold Medal at World Beer Championships.
OTHER LIMITED EDITION BEERS:
Sugar Plum Fairy® (Alphabet City Brewing)
Alphabet City go, go, goes uptown to the A-pol-lo for this limited release. A Belgian inspired dark ale to warm you up while you hit the streets this winter. The 8% winter warmer is a Complex Dark Ale brewed with Plum Puree & Belgian Candi Syrup.
Mazel Tov Cocktail®
Let the 23rd Anniversary Holiday Extravaganza begin! Mazel Tov Cocktail® is an extremely limited draft-only release featuring a select blend of barrel aged ales – Dark, Tart, Tasty!
Funky Blender #3®
A super limited draft-only 10% ABV barrel aged sour mash-up of Bittersweet Lenny’s R.I.P.A., Bock Bock, and St. Lenny’s.
About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells across 25 states, through 40 wholesalers and in nearly 5,000 retailers.
RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery recently brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships.