Genesis Ale. Messiah Bold. The Rejewvenator. What is Jeremy Cowan up to, as he designs these delicious and unique craft brews for the Shmaltz Brewing Company? Is there really a market for Kosher craft beer, anyway? Well, there wasn’t – until Jeremy came along. And now his potables are celebrated around the country and around the world. Even those who don’t believe in a savior believe in Messiah Bold. Committed adherents to the Big Bang theory can agree with their religious brethren that Genesis Ale is worthy of consideration.
Cowan, in town for the Great American Beer Fest in Denver last week, visited Boulder Sunday night at Back Country Pizza and Tap House. He told his story of trials, tribulations and schtick in creating the Shmaltz Brewing Company, complete with readings from his book, “Craft Beer Bar Mitzvah,” written two years ago to celebrate the 13th anniversary of the company’s founding.
Backcountry Pizza served Bittersweet Lenny’s R.I.P.A on tap, and Genesis Ale and Messiah Bold in bottles, as well as very tasty food items, to the assembled beer-o-philes. Cowan also brought out some bottles of his new I.P.A. project to get some live feedback.
The event attracted plenty of community members as well as some of Cowan’s brewing brethren from local brewers Avery and Oscar Blues. The evening was organized by SoulFood, and moderated by Rabbi Gavriel Goldfeder.
Pictures from the evening: